The New Balance 998 “Plum Purple” is a new addition to the footwear scene, standing out with its luxurious aesthetics and premium materials. As part of Teddy Santis's third Made in USA season for New Balance, the "Plum Purple" offers a fresh take on a beloved classic. This specially-crafted silhouette is a product of the iconic Made in USA series and represents a major milestone as the model celebrates its 30th anniversary this year.

The "Plum Purple" version of the New Balance 998 is set to be a favorite among sneaker enthusiasts, with its appealing blend of style, comfort, and quality. The titular hue of plum purple dominates the shoe's exterior, creating a striking visual that's hard to miss. This vibrant color is showcased on the mesh base and pig suede overlays of the shoe, lending an air of sophistication to its overall look.

Complementing the plum purple base is the tasteful white branding visible on the tongues and heels of the shoes. The grey “N” logos on the profiles are a subtle yet notable feature that ties in with the classic New Balance style. Rounding out the design cues is a sturdy black rubber outsole, offering a contrast to the overall design and providing reliable traction for everyday wear.

The New Balance 998 “Plum Purple” is not just a testament to style, but also a testament to the brand's commitment to quality. Made in the USA, the shoe is crafted from premium materials that ensure longevity and durability, making it an excellent investment for both collectors and casual wearers alike.

Releasing on June 29, 2023, the New Balance 998 Made in USA “Plum Purple” will be available for purchase at NewBalance.com and select retailers. With a retail price of $210, this iteration of the 998 series offers an elevated take on a timeless design, making it a must-have for fans of the brand​​.