Born X Raised X Nike SB Low: Born from the Streets of LA
Los Angeles streetwear label BornxRaised, known for their LA-centric designs and collaborations, has partnered with Nike to launch a new shoe that is quintessentially BornxRaised and undeniably LA. Titled "One Block At a Time", this special edition Nike SB Dunk Low is a testament to the brand's ethos, which is deeply rooted in the LA culture.
Since its inception in 2011, BornxRaised has worked with several prominent brands, including Converse, 424, and Carhartt. Adding to this impressive portfolio, the brand's collaboration with Nike SB Dunk marks a significant moment in its history.
Unveiled on June 7, 2023, the shoe is set to hit the market on July 21, 2023, with an accompanying apparel capsule consisting of fleece crewnecks and a t-shirt. As a nod to the brand's roots, the crewnecks feature BornxRaised’s Old English logo, and the t-shirt will purportedly carry the phrase “On the Turf”.
Unlike BornxRaised’s highly limited, friends and family-exclusive Air Force 1, the Dunk Low boasts numerous instances of co-branding. These can be found on the graphic-adorned insole, holographic heel tab, outsole, and tongue. The phrases “One Block At A Time” and “On The Turf” are inscribed on the frontside and backside of the tongue, respectively. These texts can also be found elsewhere on the shoe, alongside embroidered icons and perforations akin to crosshairs.
The shoe's design is marked by its robust materials and unique aesthetics. Constructed with blue suedes, white leathers, and holographic Swooshes, the Born X Raised X Nike SB Dunk Low stands out from the crowd with its bold colorway and intricate details.
Despite being part of the Nike family, Born X Raised's collaborations have always maintained a distinct identity that reflects their home city. Their partnership with Nike SB Dunk is expected to be more accessible than previous collaborations, marking a new chapter in the brand's journey. With the SB Dunk, Born X Raised continues to counter the gentrification of their city and share the unfiltered stories that form the core and legend of LA's identity12.
As we anticipate this exciting release, sneaker enthusiasts and BornxRaised fans alike are eager to get their hands on a pair. With its LA-inspired design and story, the Born X Raised X Nike SB Dunk Low is more than just a shoe – it's a piece of LA that you can wear "One Block At a Time".