Converse, the timeless brand that has lived in the hearts of sneaker enthusiasts for generations, offers a unique customization program called 'Converse By You.' This program empowers everyone to design their distinctive pair of All-Star sneakers, infusing an air of personal style into every creation.

In June 2023, the brand highlighted a particularly remarkable creation by the talented artist Biaziouka, a testament to the beauty of individuality and the power of self-expression. Her Converse By You design, aptly named 'Seen Today', is a true reflection of her artistic vision and personal style. The sneaker encapsulates the essence of living in the present moment and embracing the inherent beauty found within imperfection​.

Biaziouka, a Paris-born musician, is renowned for her unique fusion of hip-hop and alternative music. Her artistic vision, inspired by her Italian, Moroccan, and French heritage, transcends cultural and linguistic barriers, resulting in a captivating blend of sounds, atmospheres, and influences. This same artistic vision was channeled into her sneaker design, where she crafted an authentic and powerful expression of her identity​.

"I’ve always loved off-white shoes. They collect imperfections to show the story of who wears them," says Biaziouka, a sentiment that shines through in her 'Seen Today' design​.

Converse By You allows customers to own a pair of sneakers that no one else in the world possesses. Sneaker aficionados can enhance their footwear with intricate stitching, eye-catching embroidery, or personalized insoles and outsoles. They can delight in the small yet impactful details like unique patches, laces, plates, and eyelets, all adding a personal touch to make their shoes stand out​​.

The 'Seen Today' design invites you to take a leap into the world of Biaziouka-inspired customization with Converse By You. This experience unlocks a realm where creativity knows no bounds, transforming sneakers into a canvas for self-expression. It is an invitation to embark on a journey where art, style, and individuality seamlessly intertwine, creating a unique piece that tells your story​​.