As a prominent NBA agent and member of the original Four Horsemen, Rich Paul has carved out his own empire, an achievement largely influenced by his inclusion in LeBron James' inner circle. In February, Paul took another leap in his journey, partnering with New Balance to establish Klutch Athletics. His collaboration with the Boston brand is set to continue, this time with his second joint venture featuring the Basketball Oxford​​.

Paul's first New Balance 550 was released in December of 2021. His latest contribution, the New Balance 550 "Forever Yours", is an endearing tribute to the cherished individuals in his life. The new design breaks away from the traditional leather build commonly associated with this silhouette. Instead, it adopts a luxurious grey-lavender blend on the suede overlays, with a greyscale accent highlighting the nubuck base layer. The design is enhanced by dark burgundy accents adorning the remaining scattered embellishments and concentrated along the heel's embroidered "RP" rose motif. The shoe's outsole flaunts a faded lilac tint, providing a clean finish to the design​​.

The Rich Paul x New Balance 550 "Forever Yours" is beautifully packaged in a wine-red branded box. As we await its release, fans can enjoy detailed images of the sneaker. The official release date has been scheduled for July 14th, 2023, and it is priced at $130​.

This collaboration represents a harmonious blend of sports and fashion, reinforcing the ongoing trend of sportspersons venturing into the fashion industry. As we look forward to this release, fans and sneaker enthusiasts alike are curious about what Rich Paul and New Balance have in store for future collaborations.